Finesse - By Witney Carson
Senior product designer
Finesse was a freelance engagement where I served as the sole designer between two distinct teams — the non-technical founders led by Witney Carson, and a contract development group. With no internal design function on either side, I became the connective tissue: translating founder vision into product decisions, then working directly with devs to ensure it held through implementation. Outside of the existing brand, I drove the majority of creative and UX decisions from the ground up. The result shipped on both iOS and Android, earning thousands of downloads and hundreds of App Store reviews.
Mirror Me
The centerpiece feature and biggest design challenge — users record themselves dancing while an instructor video plays alongside, then can scrub and compare frame-by-frame.
The design problem was making a technically complex split-screen recording and playback experience feel effortless on a small screen.
This involved camera permission flows, recording state management, playback controls, and the comparison UI itself — all without overwhelming a user mid-workout.
Training & workouts
Redesigned the Support interface from the ground up to deliver better visibility into cross-product issues across the Redo platform and enable future AI-first support experiences for both web and mobile.
- Overhauled the entire UI to streamline workflows and highlight actionable trends across products.
- Shaped data visualization and interaction patterns for smarter, faster support resolutions.
- Collaborated with engineering to lay the groundwork for AI-driven troubleshooting and predictive support.
The result set the foundation for more integrated, proactive, and intelligent support tools for Redo customers.
Social Competitions
Redesigned the Support interface from the ground up to deliver better visibility into cross-product issues across the Redo platform and enable future AI-first support experiences for both web and mobile.
- Overhauled the entire UI to streamline workflows and highlight actionable trends across products.
- Shaped data visualization and interaction patterns for smarter, faster support resolutions.
- Collaborated with engineering to lay the groundwork for AI-driven troubleshooting and predictive support.
The result set the foundation for more integrated, proactive, and intelligent support tools for Redo customers.
Finesse - By Witney Carson
Senior product designer
Finesse was a freelance engagement where I served as the sole designer between two distinct teams — the non-technical founders led by Witney Carson, and a contract development group. With no internal design function on either side, I became the connective tissue: translating founder vision into product decisions, then working directly with devs to ensure it held through implementation. Outside of the existing brand, I drove the majority of creative and UX decisions from the ground up. The result shipped on both iOS and Android, earning thousands of downloads and hundreds of App Store reviews.
Mirror Me
The centerpiece feature and biggest design challenge — users record themselves dancing while an instructor video plays alongside, then can scrub and compare frame-by-frame.
The design problem was making a technically complex split-screen recording and playback experience feel effortless on a small screen.
This involved camera permission flows, recording state management, playback controls, and the comparison UI itself — all without overwhelming a user mid-workout.
Training & workouts
Redesigned the Support interface from the ground up to deliver better visibility into cross-product issues across the Redo platform and enable future AI-first support experiences for both web and mobile.
- Overhauled the entire UI to streamline workflows and highlight actionable trends across products.
- Shaped data visualization and interaction patterns for smarter, faster support resolutions.
- Collaborated with engineering to lay the groundwork for AI-driven troubleshooting and predictive support.
The result set the foundation for more integrated, proactive, and intelligent support tools for Redo customers.
Social Competitions
Redesigned the Support interface from the ground up to deliver better visibility into cross-product issues across the Redo platform and enable future AI-first support experiences for both web and mobile.
- Overhauled the entire UI to streamline workflows and highlight actionable trends across products.
- Shaped data visualization and interaction patterns for smarter, faster support resolutions.
- Collaborated with engineering to lay the groundwork for AI-driven troubleshooting and predictive support.
The result set the foundation for more integrated, proactive, and intelligent support tools for Redo customers.
Finesse - By Witney Carson
Design Contractor
Finesse was a freelance engagement where I served as the sole designer between two distinct teams — the non-technical founders led by Witney Carson, and a contract development group. With no internal design function on either side, I became the connective tissue: translating founder vision into product decisions, then working directly with devs to ensure it held through implementation. Outside of the existing brand, I drove the majority of creative and UX decisions from the ground up. The result shipped on both iOS and Android, earning thousands of downloads and hundreds of App Store reviews.
Mirror Me
The centerpiece feature and biggest design challenge — users record themselves dancing while an instructor video plays alongside, then can scrub and compare frame-by-frame.
The design problem was making a technically complex split-screen recording and playback experience feel effortless on a small screen.
This involved camera permission flows, recording state management, playback controls, and the comparison UI itself — all without overwhelming a user mid-workout.
Training & workouts
Designed the full content consumption experience — class library browsing, video playback, progress tracking, and structured workout sequences.
The core challenge was hierarchy: how do you surface the right content for a beginner vs. an advanced dancer without requiring them to configure anything?
Solved through smart onboarding, skill-level tagging, and a continue-where-you-left-off session model.
Social Competitions
Designed the social layer including user-submitted challenge entries, voting/reaction mechanics, and competition leaderboards.
The challenge here was creating a space that felt motivating rather than intimidating — especially for a user base that might be self-conscious posting themselves dancing. Leaned into tiered entry (practice mode before submitting publicly) and community-first framing over pure ranking.