Jasper
Team leader
Led the creation of Jasper’s design system and guided the design team through rapid growth, setting standards for quality and collaboration. Provided hands-on leadership and mentorship ensuring a strong foundation for both product and team success.
Design leader
Joined as the second designer at Jasper and played a key role in scaling the design team and culture during a critical growth phase.
- Helped grow the team from 2 to 7 designers, hiring for both IC and lead roles.
- Established recruiting workflows, onboarding processes, and career development standards.
- Mentored junior team members and fostered a collaborative, high-performing environment.
- Shaped team rituals and communication to support fast-paced product launches and inter-team alignment.
AI-driven content generation
Enabled users to seamlessly gather project requirements and context via a smart conversational assistant built directly into Jasper’s document builder.
- Created an intuitive chat-based UI that prompts users for key content details without disrupting their workflow.
- Designed flows for collecting everything from tone and target audience to format and key messages.
- Iterated with engineering to ensure the experience felt natural and reduced friction for first-time and advanced users.
This resulted in faster, more accurate content briefs and higher user satisfaction, driving increased content quality and adoption of the document builder.
Personalized onboarding
Developed an AI-driven onboarding conversation to qualify users and their companies, ensuring relevant experiences from the start.
- Designed an interactive, guided chat that personalized setup by asking goal-oriented questions and capturing company needs.
- Mapped branching logic to ensure each user received a tailored, efficient onboarding experience.
- Partnered with product stakeholders to align the flow with data collection and business goals.
The onboarding flow improved user activation rates and delivered tailored value from day one, setting the stage for higher retention and long-term customer success.
Jasper design system
Developed Jasper’s first design system to unify product experience and accelerate team output.
- Led the design and implementation of the core system, establishing reusable components and scalable patterns.
- Collaborated with engineers and PMs to ensure seamless adoption across products.
- Set standards for accessibility, consistency, and brand alignment.
The design system became the backbone for rapid product iteration and consistent user experience.
Jasper
Team leader
Led the creation of Jasper’s design system and guided the design team through rapid growth, setting standards for quality and collaboration. Provided hands-on leadership and mentorship ensuring a strong foundation for both product and team success.
Design leader
Joined as the second designer at Jasper and played a key role in scaling the design team and culture during a critical growth phase.
- Helped grow the team from 2 to 7 designers, hiring for both IC and lead roles.
- Established recruiting workflows, onboarding processes, and career development standards.
- Mentored junior team members and fostered a collaborative, high-performing environment.
- Shaped team rituals and communication to support fast-paced product launches and inter-team alignment.
AI-driven content generation
Enabled users to seamlessly gather project requirements and context via a smart conversational assistant built directly into Jasper’s document builder.
- Created an intuitive chat-based UI that prompts users for key content details without disrupting their workflow.
- Designed flows for collecting everything from tone and target audience to format and key messages.
- Iterated with engineering to ensure the experience felt natural and reduced friction for first-time and advanced users.
This resulted in faster, more accurate content briefs and higher user satisfaction, driving increased content quality and adoption of the document builder.
Personalized onboarding
Developed an AI-driven onboarding conversation to qualify users and their companies, ensuring relevant experiences from the start.
- Designed an interactive, guided chat that personalized setup by asking goal-oriented questions and capturing company needs.
- Mapped branching logic to ensure each user received a tailored, efficient onboarding experience.
- Partnered with product stakeholders to align the flow with data collection and business goals.
The onboarding flow improved user activation rates and delivered tailored value from day one, setting the stage for higher retention and long-term customer success.
Jasper design system
Developed Jasper’s first design system to unify product experience and accelerate team output.
- Led the design and implementation of the core system, establishing reusable components and scalable patterns.
- Collaborated with engineers and PMs to ensure seamless adoption across products.
- Set standards for accessibility, consistency, and brand alignment.
The design system became the backbone for rapid product iteration and consistent user experience.
Jasper
Team leader
Led the creation of Jasper’s design system and guided the design team through rapid growth, setting standards for quality and collaboration. Provided hands-on leadership and mentorship ensuring a strong foundation for both product and team success.
Design leader
Joined as the second designer at Jasper and played a key role in scaling the design team and culture during a critical growth phase.
- Helped grow the team from 2 to 7 designers, hiring for both IC and lead roles.
- Established recruiting workflows, onboarding processes, and career development standards.
- Mentored junior team members and fostered a collaborative, high-performing environment.
- Shaped team rituals and communication to support fast-paced product launches and inter-team alignment.
AI-driven content generation
Enabled users to seamlessly gather project requirements and context via a smart conversational assistant built directly into Jasper’s document builder.
- Created an intuitive chat-based UI that prompts users for key content details without disrupting their workflow.
- Designed flows for collecting everything from tone and target audience to format and key messages.
- Iterated with engineering to ensure the experience felt natural and reduced friction for first-time and advanced users.
This resulted in faster, more accurate content briefs and higher user satisfaction, driving increased content quality and adoption of the document builder.
Personalized onboarding
Developed an AI-driven onboarding conversation to qualify users and their companies, ensuring relevant experiences from the start.
- Designed an interactive, guided chat that personalized setup by asking goal-oriented questions and capturing company needs.
- Mapped branching logic to ensure each user received a tailored, efficient onboarding experience.
- Partnered with product stakeholders to align the flow with data collection and business goals.
The onboarding flow improved user activation rates and delivered tailored value from day one, setting the stage for higher retention and long-term customer success.
Jasper design system
Developed Jasper’s first design system to unify product experience and accelerate team output.
- Led the design and implementation of the core system, establishing reusable components and scalable patterns.
- Collaborated with engineers and PMs to ensure seamless adoption across products.
- Set standards for accessibility, consistency, and brand alignment.
The design system became the backbone for rapid product iteration and consistent user experience.